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New LEGO® pop-up shop opens at the Natural History Museum in London
LEGO® fans of all ages are invited to shop, build and play in an exciting new LEGO® pop-up shop, now open at no other than London’s iconic Natural History Museum.
So much more than a store, the pop-up space features large scale LEGO models, interactive building experiences, weekly challenges and free giveaways. The weekly building challenges will have new themes each week and visitors will be in with the chance of winning epic prizes when they upload photos of their creations to LEGO.com.
The whole family can get involved with a range of creative and educational products suitable for children, preschoolers and grown-ups to enjoy. Visitors can purchase LEGO products that reflect themes of the Museum, such as nature, space and art.
Highlight products include Wild Animal Rescue Missions, an app-driven playset that will take children on exciting wildlife missions, and the Wild Animals of the Ocean set, which takes pre-schoolers to the depths of the ocean where they can meet sea creatures and develop a passion for marine life. Kids, adults and grandparents can enjoy endless hours of fun and nostalgia as they recreate LEGO builds from across the years with the brand new 90 Years of Play set.
Products designed especially for grown-ups are available too, such as the Flower Bouquet, a set that invites nature fans to create their own botanical display featuring daisies, roses and asters in a variety of colours. The set includes elements made from sustainable materials.
Carla Treasure, Buyer for the Natural History Museum shop, said: ‘We are thrilled to celebrate with the LEGO Group and host this fun and engaging pop-up for Museum visitors and LEGO fans of any age. We’re sure visitors will love checking out the shop and we can’t wait to see their creations.’
Image credit © Trustees at the Natural History Museum, London
Claire Bevan, Head of Retail at the Natural History Museum, added: ‘We love working with the LEGO Group because they share our hope to build a more sustainable future, and we recognise the importance of igniting imaginations and curiosity through play.’
Isabel Graham, Head of Marketing, the LEGO Group UK and Ireland commented: ‘Encouraging imagination and supporting learning through play continues to be at the heart of everything we do at the LEGO Group and so we’re really excited to be working with the Natural History Museum, which is such an iconic, inspirational venue for kids and families.’
The pop-up shop will be open until 18 September 2022.
Every purchase from the Natural History Museum shop and online store helps to support the Museum’s 350 scientists and their vital work, including finding solutions to the planetary emergency.
To find out more about events and activities at the Museum, including a range of events to celebrate the exciting return of Dippy, the nation’s favourite dinosaur, visit https://www.nhm.ac.uk/visit/whats-on.html.
ENDS
*Giveaways with purchases over £30* while stocks last. Spend a minimum of £30 in one transaction on official LEGO® products between 1st June and 10th August 2022.
Notes to Editors:
For more information, photos or to arrange a press visit to the pop-up shop please contact press@nhm.ac.uk
About the Natural History Museum
The Natural History Museum is both a world-leading science research centre and the most-visited indoor attraction in the UK last year. With a vision of a future in which both people and the planet thrive, it is uniquely positioned to be a powerful champion for balancing humanity’s needs with those of the natural world.
It is custodian of one of the world’s most important scientific collections comprising over 80 million specimens accessed by researchers from all over the world both in person and via over 30 billion digital data downloads to date. The Museum’s 350 scientists are finding solutions to the planetary emergency from biodiversity loss through to the sustainable extraction of natural resources.
The Museum uses its global reach and influence to meet its mission to create advocates for the planet - to inform, inspire and empower everyone to make a difference for nature. We welcome millions of visitors through our doors each year, our website has had 17 million visits in the last year and our touring exhibitions have been seen by around 20 million people in the last 10 years.
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO® bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide.
For more information visit www.LEGO.com.