Create a list of articles to read later. You will be able to access your list from any article in Discover.
You don't have any saved articles.
Natural History Museum launches childrenswear collaboration with John Lewis
The Natural History Museum has developed its first childrenswear collection with John Lewis, created alongside licensee Bro Global Group. For ages 3-12 years, this gender-neutral range consists of t-shirts, sweatshirts, long-sleeved tops, leggings and joggers.
The graphic collection encourages a love of our planet, a message that is mirrored by the sustainable fabrics used to create the collection. BCI Cotton was used across the range with only water-based print techniques.
Maxine Lister, Head of Licensing at Natural History Museum, says: “It has been a real pleasure to work with the team at Bro to develop this unique partnership with John Lewis. The team have really embraced our style guides and have used the assets to great effect. Crucially, they also understand our ambition to use sustainable fabrics wherever possible and have worked with us to bring this to life and inspire the next generation to embrace nature.”
Fiona Sorge, Childrenswear Buyer at John Lewis, says: “The inspiration behind the range was to provide fun and educational clothing for kids to celebrate the environment and remind them how important it is that we care for our planet and the many animals that share it with us. We are so pleased to be launching the collection exclusively at John Lewis.”
George Birtchnell, Head of Licensing at Bro Global Group, says: “It has been a joy working with the team at the Natural History Museum and John Lewis on this range. I’m thrilled to see this fantastic collection come to life.”
The full collection is available online now at johnlewis.com and will be available in 12 stores.
Notes to Editors:
Media contact: Tel: +44 (0)20 7942 5654/ +44 (0)7799 690151/ Email: press@nhm.ac.uk
About the Natural History Museum
The Natural History Museum is both a world-leading science research centre and the most visited natural history museum in Europe. With a vision of a future in which both people and the planet thrive, it is uniquely positioned to be a powerful champion for balancing humanity’s needs with those of the natural world.
It is custodian of one of the world’s most important scientific collections comprising over 80 million specimens. The scale of this collection enables researchers from all over the world to document how species have and continue to respond to environmental changes - which is vital in helping predict what might happen in the future and informing future policies and plans to help the planet.
The Museum’s 300 scientists continue to represent one of the largest groups in the world studying and enabling research into every aspect of the natural world. Their science is contributing critical data to help the global fight to save the future of the planet from the major threats of climate change and biodiversity loss through to finding solutions such as the sustainable extraction of natural resources.
The Museum uses its enormous global reach and influence to meet its mission to create advocates for the planet - to inform, inspire and empower everyone to make a difference for nature. We welcome over five million visitors each year, our digital output reaches hundreds of thousands of people in over 200 countries each month and our touring exhibitions have been seen by around 30 million people in the last 10 years.
About Bro Global Group
We are a global organisation committed to developing apparel ranges across license and fashion styles for all major retailers in Europe. Our group of companies works seamlessly together to ensure first to market, fashion forward collections that are sustainable, innovative and of the highest quality.
About John Lewis
The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis & Partners and Waitrose & Partners. Started as a radical idea nearly a century ago, the Partnership is the largest employee-owned business in the UK and amongst the largest in the world, with over 78,000 employees who are all Partners in the business. For all intents and purposes, the Partnership is a social enterprise; the profits made are reinvested into the business - for customers and Partners. John Lewis & Partners operates 42 shops plus one outlet across the UK as well as johnlewis.com. Waitrose & Partners has 332 shops in England, Scotland, Wales and the Channel Islands, including 59 convenience branches, and another 27 shops at Welcome Break locations. Waitrose & Partners exports products to more than 50 countries worldwide and has 13 shops which operate under licence in the UAE. The retailer's omnichannel business includes the online grocery service, Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitroseflorist.com for plants and flowers.