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Museum to star in Sky VR experience with Sir David Attenborough
The Museum will feature in an interactive virtual reality (VR) experience commissioned by Sky VR and hosted by Sir David.
The series, titled Hold the World, will be the first-ever VR experience to combine video game technology with documentary-style storytelling.
Participants will be able to virtually handle fossils and other precious specimens from the Museum's collection in the one-on-one interactive experience guided by Sir David, who will offer his unparalleled insight.
Immersive storytelling
The Museum is partnering with immersive content studio Factory 42 to develop the VR experience. The first chapter will be dedicated exclusively to the Museum.
Participants will go behind the scenes and virtually hold, enlarge, expand and perhaps even bring to life star specimens - which may range from prehistoric fossils to an ancient human skull - alongside Sir David, who will contribute his extensive knowledge of the natural world.
The 3D virtual reality experience with the world's most famous nature presenter will be available on a variety of interactive VR platforms.
Sir Michael Dixon, Director of the Natural History Museum, said, 'We are always looking for innovative ways to share our collection, and Hold the World offers the chance to explore it as never before.
'Objects in the Museum's collection hold invaluable data about the origins of life, the Earth and our solar system - stories that are key to us understanding how best to protect our future.
'We are delighted to be working with Sky, Sir David Attenborough and Factory 42 to tell these stories using exciting new technology.'
Award-winning partners
Factory 42 was co-founded by former Sky executive John Cassy and Dan Smith, BAFTA-winning director of the 2014 Sky documentary David Attenborough's Natural History Museum Alive 3D.
In his career that has spanned seven decades, Sir David has won countless international awards, received at least 32 honorary degrees from UK universities and had at least 15 species and genera named after him. His most recent partnership with the Museum was a VR tour called David Attenborough's Great Barrier Reef Dive.
Hold the World will go into production later this year. The series is commissioned by Sky VR Studio and produced by Factory 42, in association with Dream Reality Interactive and Talesmith.
