All Museum-branded plush toys now have a 100%-recycled plastic filling - this will have a significant positive impact given that more than 100,000 units are sold per year.
Our shop
In 2021-2022 the Museum made sustainable decisions on its shop products and operations.


We reused 796 kilogrammes of cardboard from deliveries as ecomms packaging from November 2020 to September 2021.

We sold 6,768 Museum tote bags made from 80% PCW and 20% PIW R-PET, saving 406 kilogrammes of plastic from being wasted.
We also launched new ranges to showcase our commitment to sustainability.
These products reduce our impact on the planet by focusing on reduced plastic use and recycled or organic cotton.

Our 2021 Christmas jumper was made from 80% recycled cotton and 20% recycled water bottles.

Our 2021 Christmas decorations were 100% plastic free and were made from materials including felt or Forest Stewardship Council-certified wood.

We launched a range of carbon-negative gins. These gins remove one kilogramme of carbon dioxide through carbon offsetting and the planting of one square metre of UK woodland per bottle.

We sourced jewellery featuring Hope the whale that was made from sustainable materials and that supported social enterprise projects.

Ten of our t-shirt styles are now made from organic cotton, and the rest of the range will follow suit in 2022.

The Botanical Scent Collection we stock features organic ingredients and our supplier supplements their energy consumption with solar power and funds tree planting as members of Ecologi.