Airbnb

Airbnb and the Museum partnered in 2017 for 12 Dino Snores for Kids sleepovers.

Airbnb were looking to run a family-focused campaign centred on the themes of exploration, travel and transformation. We collaborated to create a campaign that fulfilled their mission to challenge the way people think about the natural world and make better informed travel decisions.

The Dino Snores for Kids partnership allowed Airbnb to fully integrate into the event's visitor journey. 

When guests booked a place at Dino Snores for Kids, the Museum offered the opportunity to win one of the 20 exclusive spots at the Airbnb base camp.

The lucky winners got to sleep in a specially designed area on the balcony of the iconic Hintze Hall. The camp was designed to create a sense of wonder and encourage exploration.

Airbnb harnessed the power of the Museum's collections, public platform and expertise. This included the creation of a fresh design for the monthly sleepover branding, which was applied across the visitor experience, including communications and merchandise.

We also worked with Airbnb to produce a welcome pack for all children attending Dino Snores for Kids. This pack comprised an activity book about evolution and a fun selection of items to equip a young explorer at a Museum sleepover, including a water bottle, torch and eye mask.

The partnership allowed Airbnb and the Museum to champion the idea of transformation together, giving visitors a once-in-a-lifetime experience and embedding positive brand association with the thousands of people who came to Dino Snores for Kids.